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The Art of Seo: Mastering Search Engine Optimization pdf

Download The Art of Seo: Mastering Search Engine Optimization pdf

SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.

Preface

The book before you is designed to be a complete and thorough education on search engine optimization for SEO practitioners at all levels. This second edition has been completely revamped and updated from the first edition, taking into account the changes in the search engine industry and the rising influence of social media. Nonetheless, as with the first edition, you can think of it as SEO 101, SEO 102, and SEO 103. Our goal has been to help simplify a very complex, layered topic and to make it easier for people to grasp, as well as to make it easier to focus on the most important aspects of SEO for individual businesses. As a group we have over 30 years’ experience working on SEO projects. This means that we have seen how SEO works over a relatively long period of time, across thousands of different websites. Any one of us could have written this book individually (in fact, one of us tried to), but we discovered that by working together we were able to create something of much greater value for you, the SEO artist.

Who Should Read This Book The art of seo: mastering search engine optimization :

People who are involved in SEO at any level should consider this book invaluable. This includes web developers, development managers, marketing people, and key business personnel. If SEO is not your profession, then this book may serve primarily as a reference. However, if you are or want to become an SEO practitioner, you will likely want to read it from cover to cover.
After reading the entire text, a new SEO practitioner will have been exposed to all aspects of the art of SEO and will have laid the necessary groundwork for beginning to develop his SEO expertise.
An experienced SEO veteran will find this volume useful as an extensive reference to support ongoing SEO engagements, both internally, within an in-house SEO group or SEO consultancy, and externally, with SEO clients. Finally, the book will serve as a refresher course for working SEO practitioners, from the novice to the professional.
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